Focus & Testing
Market Research and Product Testing Experts
About Focus & Testing
Welcome to Focus and Testing, where data-driven insights meet innovative product evaluation. We specialize in providing comprehensive focus groups, product testing, and market research services that empower businesses to make informed decisions. Our goal is to help you understand your audience, improve product performance, and maximize the effectiveness of your marketing strategies.
Who We Are
At Focus and Testing, we are dedicated to delivering accurate, actionable research insights to businesses across industries. Based in Calabasas, our team of experienced researchers and moderators works closely with clients to ensure that every research project is designed to meet your specific objectives. Whether you're launching a new product, seeking feedback on existing offerings, or refining your brand message, our data-driven approach will help you achieve your goals.
Focus & Testing’s Core Services
Focus Groups
Our focus group services provide an in-depth look at consumer opinions, preferences, and behaviors. With a carefully selected participant pool, we facilitate meaningful discussions that yield valuable insights. Focus groups are ideal for product testing, advertising review, brand perception analysis, and more.
On-Site and Remote Options: We offer both in-person focus groups at our state-of-the-art facilities and virtual focus groups for broader reach and convenience.
Moderated by Experts: Our experienced moderators ensure every session is engaging, thorough, and informative.
Product Testing
Get direct feedback from real users through our product testing services. Whether it's testing a prototype, comparing product variants, or gathering feedback on packaging, we create structured environments to evaluate your products' performance.
In-Home Usage Tests (IHUTs): Send your product directly to consumers for real-world testing in their homes. We gather feedback on ease of use, quality, and overall satisfaction.
Sensory Testing: For food, beverage, or other sensory-based products, our sensory testing services ensure your product delivers a great experience in terms of taste, texture, smell, and appearance.
Usability Testing
Our usability testing services are designed to help you identify potential design flaws and areas of improvement in your digital products, websites, or apps. By observing real users interacting with your product, we provide insights into how to enhance user experience and satisfaction.
Live Feedback: Gain real-time observations from participants as they navigate your website or app.
Task-Based Testing: We set specific tasks for users to complete, enabling us to pinpoint areas where users may face challenges.
Surveys and Polls
Our custom surveys and polls are perfect for gathering quantitative data from a broad audience. Whether you need to track customer satisfaction, test new product concepts, or evaluate brand loyalty, we tailor our surveys to your objectives.
Online and Phone Surveys: Reach your audience through their preferred channels, whether online, via email, or by phone.
Data Analysis and Reporting: We provide detailed analysis and reports, helping you transform raw data into actionable insights.
Advertising and Concept Testing
Before launching a new marketing campaign, it’s essential to test how your target audience will respond. Our advertising and concept testing services allow you to evaluate potential ads, slogans, and creative concepts to ensure your messaging is effective.
A/B Testing: Compare different versions of your ad to determine which one resonates best with your audience.
Creative Focus Groups: Discuss ad concepts with potential customers and gain invaluable feedback before launching your campaign.
Want To Be Featured on the Small Business List?
Are you a small business owner looking for increased visibility and networking opportunities within your community? The Small Business List is the perfect platform to showcase your unique offerings and connect with potential customers. If you'd like to be featured on our website, we invite you to submit your business details for consideration. Join a thriving community of local businesses and gain access to valuable resources, promotional opportunities, and industry insights. Don't miss this chance to put your business in the spotlight and expand your reach. To get started, simply fill out our submission form and take the first step towards being featured on The Small Business List today!